Glad Brandnew Date, and welcome to the 78th installment of Pitch Deck Teardown!
This date, we’re taking a more in-depth take a look at Pepper Bio‘s seed pitch deck that landed the company $6.5 million. With the slogan “The end of untreatable,” the company is taking on a hell of a challenge: Finding solutions for all those illnesses doctors can’t goal effectively on the occasion. Not like CancerVax (which I ripped apart in a previous teardown for being totally incredible), Pepper Bio has a robust group and a batch of oath.
We’re in search of extra distinctive tone decks to rip unwell, so if you wish to put up your individual, here’s how you can do that.
Earlier than we dive in, I’ve to confess that I don’t deeply perceive this actual slice of biotech, and I needed to do a good quantity of Googling to completely perceive the deck. As such, there’s a prospect I might get some issues mistaken right here. That still speaks to an noteceable level, although: Your deck must be well-targeted to its target market, and I’m more than likely now not the target market on this case. If I were operating with Pepper as one in all my tone training purchasers, I’d have inspired them to construct the tale come to occasion a batch extra, with examples and threads which are extra relatable for a basic public. Having mentioned that, the easy reality is that I’m now not the objective target market for this deck: biotech buyers are.
Give Anna’s tale from November a learn for some context, and upcoming we’ll get to the tone deck itself:
Slides on this deck
- Safeguard slide
- Condition slide 1
- Private tale slide
- Workforce slide
- Condition slide 2
- Resolution slide 1
- Effects slide
- Resolution slide 2
- Resolution slide 3
- Software slide
- Target audience slide
- Trade fashion slide
- Travel-to-market/beachhead slide
- Timeline slide
- Traction/earnings slide 1
- Traction/earnings slide 2
- Income projection slide
- Era evolution slide
- Occasion visual slide
- Endmost slide
3 issues to like
The object that confuses me essentially the most about this tone deck is that some of the slides are extremely obtainable, future others are . . . Neatly, we’ll get to that during only a occasion.
A non-public tale
[Slide 3] Making it private. Symbol Credit: Pepper Bio
I like a just right private tale. Tying your self to the sickness you are attempting to unravel is helping a tale come to occasion; it prevents a story from getting summary or obtuse and lets you talk from the center. On this case, the CEO tells the tale in their grandmother, and the way the a lack of remedies for Alzheimer’s was once a tragic consequence.
Clearly, I haven’t heard the voice-over to this slide, however I believe there are lots of techniques it might be stepped forward (a photograph of the grandmother in query, in all probability?). Nonetheless, this can be a just right first step.
ELI5
There’s a subreddit known as Give an explanation for Like I’m 5 the place nation struggle to provide an explanation for complicated subjects as though the reader had been a five-year-old. Pepper Bio misplaced me a host of occasions on this deck, however upcoming hits us with this unbelievable duo of slides:
[Slide 8] Right here’s the sickness. Symbol Credit: Pepper Bio
This slide is a masterpiece. It explores the sickness area the corporate is making an attempt to deal with in extremely easy phrases.
And upcoming comes the mic let fall:
[Slide 9] Tah-daaaa. Symbol Credit: Pepper Bio
I like this pair of slides for his or her simplicity and tool. They nail the narrative and backup all set the scene superbly for what’s to come back. In a global that’s regularly encumbered with deeply technical language, Pepper Bio units itself aside for a occasion.
The mum of all marketplace sizes
[Slide 11] Neatly, the marketplace is indisputably large enough quantity. Symbol Credit: Pepper Bio
This slide is, each with regards to the ocular and content material, a masterpiece. It identifies 3 vital healing disciplines with considerable marketplace alternatives: oncology, neurodegenerative sicknesses, and inflammatory sicknesses. The monetary figures supplied are good-looking notable, indicating tough compound annual enlargement charges for every section.
The startup’s identity of oncology as a marketplace with a worth of $201 billion in 2021 and a CAGR (compound annual enlargement price) of 9.7% is especially important. This implies a deep working out of a sector this is each in crucial want of innovation and holds vital monetary oath. The stark statistic that one out of six nation international dies from most cancers underscores the profound have an effect on that developments on this department will have.
It upcoming is going on to copy homogeneous numbers for neurodegenerative sicknesses and inflammatory sicknesses, every with plethora marketplace sizes and promising enlargement charges.
Total, the slide does an finest task of highlighting Pepper Bio’s attainable achieve and have an effect on in disciplines that aren’t handiest financially gigantic, but additionally of crucial use to international fitness. A hell of a combo.
Now, after all, the corporate does wish to display that it isn’t spreading itself too slim and that it is smart to function in all of the ones marketplace areas. However that’s a nitpick: Total, this is without doubt one of the higher marketplace dimension slides I’ve ever not hidden.
Within the extra of this teardown, we’ll take a look at 3 issues Pepper Bio will have stepped forward or finished otherwise, in conjunction with its complete tone deck!
