The possibility that Barcelona y Atlético play their league match on matchday 18 in Miami worries some clubs in the Premier Leaguewho believe that LaLiga could take the lead in a strategic market like the United States. This was stated on its cover. Daily Mail last Monday, after hearing the news.
According to the aforementioned British media, sources from several Premier League clubs have expressed their concern. “Premier League clubs They fear that Spain will be the first to take advantage of the new market“Daily Mail noted.
“Sources from several teams believe that, if the calendar change occurs, the Spaniards will have made a smart move to ‘get in first.’ Although they are cautious about making their opinions public, the managers of several teams have revealed in private that bringing just two games a season to the United States could be hugely lucrative”, he adds.
The front page of the Daily Mail sports section from last Monday.
Although nothing is closed, LaLiga likes the idea of taking one of its best games to USA. There are several circumstances that could lead to the desire for Thebesbroken in the past, finally becomes a reality. One of them, the improvement of relations with the RFEFwhich was one of the main obstacles in the past. Another, that the Barça still plays on Montjuïc and not in the Camp Nouso they care a little less about ‘losing’ their local status. The delicate economic situation of the Barça club also helps. For him Atlético It would be removing one of the most complicated visits from the calendar and playing it on more or less ‘neutral’ ground. And, as in the case of Barça, take an economic pinch.
The demographic aspect
Boris GartnerCEO of LaLiga North Americaspoke last year with MARCA about an aspect that he considers fundamental for LaLiga to end up prevailing over other championships in the United States: the demographic factor. He explained it like this: “LaLiga has an advantage that no other league has, and it is that contact with Hispanics, to whom you don’t have to sell football because they already like it and have passion. And the demographic plays in favor of LaLiga because the Hispanic audience is going to continue growing“.
The fight for the American market is open and LaLiga wants to take advantage. From what it seems, this movement is worrying in the Premier.
