Sports

Atlético de Madrid brings the Metropolitano into the world of the Metaverse

Guardians Of The Ball (GOB) comes to the LFP with the help of one of the great teams in LaLiga: Atlético de Madrid. The virtual world company and the red and white institution have signed an agreement in which they will unite the GOB virtual universe with the popularity of the Madrid team, a union that aims to benefit and bring all football lovers closer to their true stars.

This union crystallizes after GOB has entered through Maradona’s metaverse and the brand new Christmas video that amazed all those who viewed it, Mario Kempes, Bora Milutinovic, the Argentinos Juniors and Olimpia clubs (Paraguay), the Madre de Ciudades stadium (Santiago del Estero, Argentina), the U20 World Cup, etc…

The GOB proposal that united them with Atlético de Madrid is none other than bringing together all those sports fans, not only football lovers, in order to get into this new virtual world that is the metaverse, in which everyone will be able to reach places that in reality would be unthinkable for the street fan.

The company Guardians Of The Ball and the rojiblanco club sign an agreement for the benefits of fans who love the immersive world

What will the virtual visitor find when they access the Metropolitano metaverse? The interactive challengesmini-game variants, official stores for digital and physical products and the possibility of experiencing a match in a 3D environment at the Riyadh Air Metropolitano in its digital format. An experience worth enjoying.

In the project that is now available to all Internet users, the Atlético de Madrid stadium was developed on a full scale and the fans of the team led by Cholo Simeone They can enter it from any device: computer, mobile phone, tablet…

Atlético, delighted with the agreement

“We are delighted to be part of the ecosystem by Guardians Of The Ball. This is an extraordinary opportunity to expand our digital presence. “Football not only lives on the field, but also in the way our fans experience it,” he said. Oscar Mayo, general director of revenue and operations of Atlético de Madrid.

While, Alan Cura, CEO of GOBexpressed: “Atlético de Madrid reinforces our mission to unite all the clubs in the world with their fans with a new form of digital entertainment.”



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Davide Piano

An experienced journalist with an insatiable curiosity for global affairs on newshubpro

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