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Owner of Prozis congratulated himself on television: advertising cost is around €4 million
During the broadcast of the men’s football Portuguese Cup, RTP broadcast an advertisement promoted by businessman Miguel Milhão which, at the same time as celebrating the day of his fertilization, broadcast a message against the voluntary termination of pregnancy. The television broadcast of the founder of Prozis, a sports supplements company, has a total scheduled cost of 3.88 million euros, more than the public support that the company will receive through the Recovery and Resilience Plan (PRR).