O MEO It has the best network quality and national coverage, we all know that. But in Tribeca Festival Lisbonto ensure the event’s best connection with the world, the brand, SIC’s “main sponsor” and technological partner at the event, went beyond technology and set up an entire operation that brought the America of films to Portugal, through the creation of environments typical of Hollywood “sets”.
MEO POP UP STORIES
The MEO experience at Tribeca Festival Lisboa was based on three environments purposely created to immerse the event’s audience in cinematic “sets” – the MEO Pop Up Stories.
At Tribeca Hall, one of the event’s main avenues, MEO set up “instagrammable” scenes that impressed visitors. The idea was that everyone could share the cinematic experience of a behind-the-scenes studio visit on their social networks. And the public responded.
In a kind of “Portugal meets Hollywood”, people were invited to identify, on a sign, a national element that they wanted to take to Hollywood. This was followed by a visit to one of the sets where this element was treated as the centerpiece of a story interpreted not only by actors – Guilherme Geirinhas was there – but also by the audience itself, resulting in absolutely memorable moments.
Comedian Guilherme Geirinhas was the “host” of Music & Podcasts Audio Live by MEO, a stage set up in a more intimate environment where conversations with names such as César Mourão, Alba Baptista, Gabriela Barros and Rita Redshoes were recorded live.
It was up to comedian Guilherme Geirinhas to present the protagonists of the podcasts on the Music & Podcasts Audio Live by MEO stage
Tribeca Festival
For Luiza Galindo, Director of Brand and Communication at MEO, the brand’s connection with the Tribeca Festival Lisboa “marks the continuity of MEO’s commitment to offering the best content to everyone. It consecrates the meeting between what is one of the most emblematic entertainment events in the world and the operator that the Portuguese consecutively choose as their preferred vehicle for accessing this entertainment”.
In the aftermath of two days of great emotions, there are memories “made by MEO”, a brand that left its mark on the debut of the Tribeca Festival in Lisbon.
