The best players in the world usually wear the most exclusive and expensive boots on the market. The most prestigious brands fight over them and take the opportunity to give them their best footwear and sell it for an exorbitant price. However, Antoine Griezmann has started playing with a brand that is characterized by just the opposite.
The French footballer wore linked to Puma for almost his entire career. More than a decade wearing the German brand’s boots as one of its main icons. However, this season he has been seen wearing completely black pairs, which usually means a contract negotiation. His connection with the company that sponsors Usain Bolt or Neymar, among others, ended this campaign and it seems that, as Relevo reports, he has opted for change.
Their new boots will be Kipsta, which is the brand specialized in football within Decathlon. A surprising move, since the French company does not usually have big stars in its ranks. Its stores, very well known in Spain, They are characterized by having products from a wide variety of sports at affordable prices.
Although there are multinationals that focus on having the best materials and technologies, Decathlon’s strategy had always been to offer products designed to get started in these practices more than for professional performance. A sales plan that has changed radically in recent months and that will now have Griezmann as the main attraction in its football section.
Boots under 100 euros
Almost everyone knows the Plaster. They are usually very cheap pairs compared to the competitionbut they do not have the same quality. A shoe intended for those who play more punctually, something that has mattered little to Atlético de Madrid’s ‘7’, who has started playing with a model of less than 100 euros.
The Frenchman could be seen with the Kipsta CLR which, while it is one of Decathlon’s best pairs, is not even close to the competition’s prices. This model costs €65 on the French company’s websitewhile the boots used by Julian AlvarezFor example, they are valued at more than €250 or those of Marcos Llorentewhich are also in those figures.
Decathlon seems determined to enter more and more into elite sport and they are achieving it. They are the official ball of the Europa League and the Conference League, in addition to have several of the best futsal, padel or even tennis players, with Gaël Monfilsalthough none at the level of Antoine Griezmann, who is the most important ‘signing’ of the French to date. A change of course in which They intend to go from being a company for the most casual athlete to being present in the best competitions in the world.
